BBB Rating

The Better Business Bureau (BBB) is a nonprofit, non-government organization that examines companies’ trustworthiness. The idea is to uphold certain standards across the board and allow customers to feel confident in their dealings with different businesses.

Companies are ranked on a simple A+ (highest) to F (lowest) letter-grade scale representing BBB’s degree of confidence in the business and how it interacts with its customers.

This rank is based on a score that measures factors such as:

• The type of business and whether it might be operating in violation of the law.
• How long the company has been in operation.
• Advertising issues (e.g., inaccurate claims).
• The transparency of the company’s business practices.
• Any failures to honor commitments to BBB, including mediation settlements and arbitration awards.
• Complaint history, which covers the number and nature of any issues raised against the company as well as how long they take to resolve them.
• Licensing and government actions taken against the company.